Persona and tone of voice
Persona
We’re rebellious yet ordinary – the regular guy who is easy to relate to and ready
to face every challenge with a twinkle in the eye.
Tone of voice
Our tone of voice changes depending on who is talking to whom and where.
How we talk
Straightforward
When the going gets tough, our straight way of talking makes the client feel heard and understood. Our approach is positive and uncomplicated, which we let to be seen and heard.
Authentic
We prefer clear, simple language and talk like one human being to another. Our form of address is always informal. This makes us easy-going and approachable.
Playful
We’re the driver who entertains and gets you to your destination in comfort, including your parcels. Our messages, full of wit and insights in the right places, are fun to read.
Examples of the tone of voice
Aside from witty text, the visual narrative adds a touch of rebellion, especially to social media posts. When others are partying or getting overly emotional, we stick to the point. When announcing new products and services, we may also relax and take it easier, for example by making fun of topical themes.
