{"id":5685,"date":"2023-12-12T15:15:42","date_gmt":"2023-12-12T13:15:42","guid":{"rendered":"https:\/\/matkahuolto.exove.eu\/paremmin-perilla\/persoona-ja-aanensavy\/"},"modified":"2024-08-08T12:42:02","modified_gmt":"2024-08-08T09:42:02","slug":"persona-and-tone-of-voice","status":"publish","type":"page","link":"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/","title":{"rendered":"Persona and tone of voice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5685\" class=\"elementor elementor-5685 elementor-4389\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0880ce5 elementor-section-full_width elementor-section-height-full elementor-section-items-top sivupalkki elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"0880ce5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a239507\" data-id=\"a239507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e755f69 elementor-section-height-min-height sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e755f69\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72beef3\" data-id=\"72beef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3e0fbe elementor-widget elementor-widget-heading\" data-id=\"b3e0fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Persona and tone of voice<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5052114 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5052114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fd080\" data-id=\"15fd080\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5de577 menu elementor-nav-menu--dropdown-none elementor-hidden-mobile elementor-widget elementor-widget-nav-menu\" data-id=\"a5de577\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-a5de577\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6842\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#persoona\" class=\"elementor-item elementor-item-anchor\">Persona<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6843\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#aanenesavy\" class=\"elementor-item elementor-item-anchor\">Tone of voice<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a5de577\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6842\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#persoona\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Persona<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6843\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#aanenesavy\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Tone of voice<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096f9c9 menu elementor-nav-menu--dropdown-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-nav-menu\" data-id=\"096f9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-096f9c9\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6842\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#persoona\" class=\"elementor-item elementor-item-anchor\">Persona<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6843\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#aanenesavy\" class=\"elementor-item elementor-item-anchor\">Tone of voice<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-096f9c9\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6842\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#persoona\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Persona<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6843\"><a href=\"https:\/\/brandbook.matkahuolto.fi\/en\/the-better-way\/persona-and-tone-of-voice\/#aanenesavy\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Tone of voice<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ca064 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ca064\" data-element_type=\"section\" data-e-type=\"section\" id=\"Persoona\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53654fc\" data-id=\"53654fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9999b0 elementor-widget elementor-widget-heading\" data-id=\"b9999b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Persona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bad643 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4bad643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re <strong>rebellious yet ordinary<\/strong> \u2013 the regular guy who is easy to relate to and ready<br \/>to face every challenge with a twinkle in the eye.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26337d9 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26337d9\" data-element_type=\"section\" data-e-type=\"section\" id=\"aanensavy\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08a83e2\" data-id=\"08a83e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7abe6 elementor-widget elementor-widget-heading\" data-id=\"1f7abe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tone of voice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4cc4d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e4cc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our tone of voice changes depending on who is talking to whom and where.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7812245 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7812245\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8918085\" data-id=\"8918085\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5eaba0 elementor-widget elementor-widget-heading\" data-id=\"f5eaba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How we talk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-149c3cd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"149c3cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c3f8764\" data-id=\"c3f8764\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af905af elementor-widget elementor-widget-image\" data-id=\"af905af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_1.jpg\" class=\"attachment-large size-large wp-image-4954\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_1.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_1-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_1-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172380f elementor-widget elementor-widget-heading\" data-id=\"172380f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Straightforward<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2947c12 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2947c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the going gets tough, our straight way of talking makes the client feel heard and understood. Our approach is positive and uncomplicated, which we let to be seen and heard.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-687640a\" data-id=\"687640a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19b736 elementor-widget elementor-widget-image\" data-id=\"f19b736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_2.jpg\" class=\"attachment-large size-large wp-image-4956\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_2.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_2-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_2-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8c1ca elementor-widget elementor-widget-heading\" data-id=\"cf8c1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Authentic<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d421bfd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d421bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We prefer clear, simple language and talk like one human being to another. Our form of address is always informal. This makes us easy-going and approachable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8039d33\" data-id=\"8039d33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab2cbdf elementor-widget elementor-widget-image\" data-id=\"ab2cbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_3.jpg\" class=\"attachment-large size-large wp-image-4958\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_3.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_3-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Matkahuolto_brandbook_brand_persoona_3-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2836700 elementor-widget elementor-widget-heading\" data-id=\"2836700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playful<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7cadf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f7cadf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re the driver who entertains and gets you to your destination in comfort, including your parcels. Our messages, full of wit and insights in the right places, are fun to read.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a57269f sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a57269f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0695ce\" data-id=\"f0695ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80ecd1a elementor-widget elementor-widget-heading\" data-id=\"80ecd1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of the tone of voice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e329dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9e329dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aside from witty text, the visual narrative adds a touch of rebellion, especially to social media posts. When others are partying or getting overly emotional, we stick to the point. When announcing new products and services, we may also relax and take it easier, for example by making fun of topical themes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d89da6d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d89da6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-71a5941\" data-id=\"71a5941\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6691fce elementor-widget elementor-widget-image\" data-id=\"6691fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_1_2_ENG.jpg\" class=\"attachment-full size-full wp-image-6667\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_1_2_ENG.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_1_2_ENG-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_1_2_ENG-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2c4848d\" data-id=\"2c4848d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33b8400 elementor-widget elementor-widget-image\" data-id=\"33b8400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_2_2_ENG.jpg\" class=\"attachment-full size-full wp-image-6669\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_2_2_ENG.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_2_2_ENG-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_2_2_ENG-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9e34bb6\" data-id=\"9e34bb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecd83e3 elementor-widget elementor-widget-image\" data-id=\"ecd83e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_3_2_ENG.jpg\" class=\"attachment-full size-full wp-image-6671\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_3_2_ENG.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_3_2_ENG-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_3_2_ENG-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-07fb49f\" data-id=\"07fb49f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20c3660 elementor-widget elementor-widget-image\" data-id=\"20c3660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_4_2_ENG.jpg\" class=\"attachment-full size-full wp-image-6673\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_4_2_ENG.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_4_2_ENG-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Matkahuolto_aanensavymittarit_4_2_ENG-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Persona We\u2019re rebellious yet ordinary \u2013 the regular guy who is easy to relate to and readyto face every challenge with a twinkle in the eye. Tone of voice Our tone of voice changes depending on who is talking to whom and where. How we talk Straightforward When the going gets tough, our straight way [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":5662,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"class_list":["post-5685","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Persona and tone of voice - Brandbook<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona and tone of voice - Brandbook\" \/>\n<meta property=\"og:description\" content=\"Persona We\u2019re rebellious yet ordinary \u2013 the regular guy who is easy to relate to and readyto face every challenge with a twinkle in the eye. 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