{"id":5690,"date":"2023-12-14T00:38:08","date_gmt":"2023-12-13T22:38:08","guid":{"rendered":"https:\/\/matkahuolto.exove.eu\/tunnus\/"},"modified":"2025-08-20T08:51:05","modified_gmt":"2025-08-20T05:51:05","slug":"logos","status":"publish","type":"page","link":"https:\/\/brandbook.matkahuolto.fi\/en\/logos\/","title":{"rendered":"Logos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5690\" class=\"elementor elementor-5690 elementor-4474\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0880ce5 elementor-section-full_width elementor-section-height-full elementor-section-items-top sivupalkki elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"0880ce5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a239507\" data-id=\"a239507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e755f69 elementor-section-height-min-height sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e755f69\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72beef3\" data-id=\"72beef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3e0fbe elementor-widget elementor-widget-heading\" data-id=\"b3e0fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5052114 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5052114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fd080\" data-id=\"15fd080\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5de577 menu elementor-hidden-mobile elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"a5de577\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-a5de577\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6722\"><a href=\"#matkahuolto-logos\" class=\"elementor-item elementor-item-anchor\">Matkahuolto logos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6723\"><a href=\"#arc-logo\" class=\"elementor-item elementor-item-anchor\">Arc logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6724\"><a href=\"#text-logo\" class=\"elementor-item elementor-item-anchor\">Text logo<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a5de577\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6722\"><a href=\"#matkahuolto-logos\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Matkahuolto logos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6723\"><a href=\"#arc-logo\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Arc logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6724\"><a href=\"#text-logo\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Text logo<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f3998 menu elementor-nav-menu--dropdown-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-nav-menu\" data-id=\"c7f3998\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-c7f3998\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6722\"><a href=\"#matkahuolto-logos\" class=\"elementor-item elementor-item-anchor\">Matkahuolto logos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6723\"><a href=\"#arc-logo\" class=\"elementor-item elementor-item-anchor\">Arc logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6724\"><a href=\"#text-logo\" class=\"elementor-item elementor-item-anchor\">Text logo<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-c7f3998\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6722\"><a href=\"#matkahuolto-logos\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Matkahuolto logos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6723\"><a href=\"#arc-logo\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Arc logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6724\"><a href=\"#text-logo\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Text logo<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ca064 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ca064\" data-element_type=\"section\" data-e-type=\"section\" id=\"matkahuolto-logos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53654fc\" data-id=\"53654fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9999b0 elementor-widget elementor-widget-heading\" data-id=\"b9999b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matkahuolto logos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bad643 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4bad643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The updated logos honour Matkahuolto&#8217;s history through their simplified usability. There are two versions of the Matkahuolto logos, an arc logo and a text logo.<\/p><p>Always use the ready-made original logos. No changes should be made to the colours or design of the logos, and you should never attempt to construct them yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c25322 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c25322\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89f84d1\" data-id=\"89f84d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a7a0f elementor-widget elementor-widget-image\" data-id=\"16a7a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"856\" height=\"856\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus_eng.jpg\" class=\"attachment-full size-full wp-image-6736\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus_eng-768x768.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3326ac9\" data-id=\"3326ac9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0107f42 elementor-widget elementor-widget-image\" data-id=\"0107f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"856\" height=\"856\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo_eng.jpg\" class=\"attachment-full size-full wp-image-6750\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo_eng-768x768.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bc0b84 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bc0b84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-600cdb6\" data-id=\"600cdb6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce59a2 elementor-widget elementor-widget-heading\" data-id=\"1ce59a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download logos from the content bank<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f794951 elementor-widget__width-initial linkki elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"f794951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/matkahuolto.contenthub.fi\/ui\/folders\/10745250?selectedIndex=-1&amp;selectedId=&amp;sortBy=name\">Download images<\/a><span style=\"color: #ffffff;\">\u00a0(access codes to content bank required)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ca0ff elementor-widget__width-initial linkki elementor-widget elementor-widget-text-editor\" data-id=\"c2ca0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/matkahuolto.contenthub.fi\/ui\/shares\/f10111284\/671182\/en\/\">Download logos<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abadb68 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abadb68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f120bb\" data-id=\"0f120bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bae615 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5bae615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-873b697 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"873b697\" data-element_type=\"section\" data-e-type=\"section\" id=\"arc-logo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d2d0c6\" data-id=\"9d2d0c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7656a0d elementor-widget elementor-widget-heading\" data-id=\"7656a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Arc logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a731e09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a731e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The primary arc logo consists of an updated text logo and the familiar arcs.<\/p><p>Always use the ready-made original logos. No changes should be made to the colours or design of the logos, and you should never attempt to construct them yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4066353 elementor-widget elementor-widget-image\" data-id=\"4066353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/01-Tunnus_-Kaari-tunnus-tum.-taustalla-1.jpg\" class=\"attachment-full size-full wp-image-4492\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/01-Tunnus_-Kaari-tunnus-tum.-taustalla-1.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/01-Tunnus_-Kaari-tunnus-tum.-taustalla-1-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/01-Tunnus_-Kaari-tunnus-tum.-taustalla-1-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/01-Tunnus_-Kaari-tunnus-tum.-taustalla-1-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/01-Tunnus_-Kaari-tunnus-tum.-taustalla-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78316b6 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78316b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c49dcaf\" data-id=\"c49dcaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84836e7 elementor-widget elementor-widget-heading\" data-id=\"84836e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Colour versions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4b471 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce4b471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are two primary colour versions of the arc logo: Matkahuolto\u2019s dark blue and white.<\/p><p>Always use the ready-made original logos. No changes should be made to the colours or design of the logos, and you should never attempt to construct them yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbdc93b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbdc93b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e2f0a7b\" data-id=\"e2f0a7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e76de elementor-widget elementor-widget-image\" data-id=\"73e76de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-tummansininen_eng.jpg\" class=\"attachment-full size-full wp-image-6732\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-tummansininen_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-tummansininen_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-tummansininen_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-tummansininen_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bfcbe9\" data-id=\"6bfcbe9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-914d0f1 elementor-widget elementor-widget-image\" data-id=\"914d0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-valkoinen_eng.jpg\" class=\"attachment-full size-full wp-image-6734\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-valkoinen_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-valkoinen_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-valkoinen_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-valkoinen_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2829be1 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2829be1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9ad76\" data-id=\"ea9ad76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c2e70 elementor-widget elementor-widget-heading\" data-id=\"41c2e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Protected area and minimum size<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32dc01 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a32dc01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A protected area is an empty space around a logo, which is to be kept free from other visual elements. A minimum logo size has been specified for digital (px) and print media (mm).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7d742c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7d742c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6f9a2d\" data-id=\"b6f9a2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7cd61e elementor-widget elementor-widget-image\" data-id=\"e7cd61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-suoja-alue_eng.jpg\" class=\"attachment-full size-full wp-image-6730\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-suoja-alue_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-suoja-alue_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-suoja-alue_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-suoja-alue_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd828ee\" data-id=\"dd828ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1dd748 elementor-widget elementor-widget-image\" data-id=\"d1dd748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-minimikoko_eng.jpg\" class=\"attachment-full size-full wp-image-6728\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-minimikoko_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-minimikoko_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-minimikoko_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaari-tunnus-minimikoko_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875e2fd sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875e2fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2db637\" data-id=\"d2db637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba07e7 elementor-widget elementor-widget-heading\" data-id=\"6ba07e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Use on colour backgrounds<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1cd68 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa1cd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Matkahuolto\u2019s arc logo is used primarily in white on all identity colour backgrounds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb3900a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb3900a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-42dbc81\" data-id=\"42dbc81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d43b8a elementor-widget elementor-widget-image\" data-id=\"0d43b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-1.jpg\" class=\"attachment-full size-full wp-image-4511\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-1.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-1-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-1-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1d8cf05\" data-id=\"1d8cf05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06d9635 elementor-widget elementor-widget-image\" data-id=\"06d9635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-2.jpg\" class=\"attachment-full size-full wp-image-4513\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-2.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-2-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-2-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-916780f\" data-id=\"916780f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efae870 elementor-widget elementor-widget-image\" data-id=\"efae870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-3.jpg\" class=\"attachment-full size-full wp-image-4515\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-3.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-3-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-3-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-252cbe0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"252cbe0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ed6c614\" data-id=\"ed6c614\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-295a8de elementor-widget elementor-widget-image\" data-id=\"295a8de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-4.jpg\" class=\"attachment-full size-full wp-image-4517\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-4.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-4-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-4-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-be4406a\" data-id=\"be4406a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-092d186 elementor-widget elementor-widget-image\" data-id=\"092d186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-5.jpg\" class=\"attachment-full size-full wp-image-4519\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-5.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-5-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-5-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7508e34\" data-id=\"7508e34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d50191b elementor-widget elementor-widget-image\" data-id=\"d50191b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-6.jpg\" class=\"attachment-full size-full wp-image-4521\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-6.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-6-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-varipohja-6-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f99a0e sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f99a0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd75ccb\" data-id=\"fd75ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd3c8d elementor-widget elementor-widget-heading\" data-id=\"acd3c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do not use the logo like this<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80b345 elementor-widget elementor-widget-image\" data-id=\"b80b345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kielletyt-tunnusyhdistelmat.jpg\" class=\"attachment-full size-full wp-image-4529\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kielletyt-tunnusyhdistelmat.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kielletyt-tunnusyhdistelmat-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kielletyt-tunnusyhdistelmat-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kielletyt-tunnusyhdistelmat-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kielletyt-tunnusyhdistelmat-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1606886 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1606886\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f796ee5\" data-id=\"f796ee5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-378b83a elementor-widget elementor-widget-heading\" data-id=\"378b83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use of the arc logo with a photograph<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2e335 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c2e335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preferably, use the white logo and make sure that there is sufficient contrast with the background. If the photo is so light that the contrast is not strong enough, the dark blue arc logo can be used as a secondary option.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-444ec18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"444ec18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c11a456\" data-id=\"c11a456\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ed970 elementor-widget elementor-widget-image\" data-id=\"c9ed970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-1.jpg\" class=\"attachment-full size-full wp-image-4534\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-1.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-1-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-1-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-343fd3c\" data-id=\"343fd3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae69989 elementor-widget elementor-widget-image\" data-id=\"ae69989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-2.jpg\" class=\"attachment-full size-full wp-image-4536\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-2.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-2-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Kaaritunnus-valokuva-2-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1966b0d sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1966b0d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dde900b\" data-id=\"dde900b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d1305f elementor-widget elementor-widget-heading\" data-id=\"3d1305f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use of the arc logo with the slogan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644c430 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"644c430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The arc logo and the slogan are primarily used separately on the same surface. If necessary, the logo can be used together with the \u201cThe Better Way\u201d slogan.<\/p><p>A specific size ratio has been defined for the arc logo and the slogan. The purpose of the ratio is to make the hierarchical relationship of the elements more consistent, so that the arc symbol stands out as the primary one.<\/p><p>Always use the ready-made original logos. No changes should be made to the colours or design of the logos, and you should never attempt to construct them yourself.<\/p><p>The text logo is not used along with the slogan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3297199 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3297199\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f4768b\" data-id=\"1f4768b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e35e32 elementor-widget elementor-widget-image\" data-id=\"9e35e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-_eng.jpg\" class=\"attachment-full size-full wp-image-6738\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a2a3626\" data-id=\"a2a3626\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4f7542 elementor-widget elementor-widget-image\" data-id=\"e4f7542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-kokosuhde_eng.jpg\" class=\"attachment-full size-full wp-image-6740\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-kokosuhde_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-kokosuhde_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-kokosuhde_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Kaaritunnus-sloganilla-kokosuhde_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4f1707 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4f1707\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66d977a\" data-id=\"66d977a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5944f13 elementor-widget elementor-widget-heading\" data-id=\"5944f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Preferred positioning of the logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bb88b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"61bb88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With standard formats such as A3, A4, A5, C4, C5, etc., corner-aligned composition is used to position the logo elements. Preferably, the arc logo and the slogan should be used separately when set on the same visual surface.<\/p><p>The positioning of the logo determines the distance of the slogan from the edges. When positioning the logo elements, always consider their mutual size ratio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16ab919 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16ab919\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-88742b8\" data-id=\"88742b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d6a2e elementor-widget elementor-widget-image\" data-id=\"d9d6a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-pysty.jpg\" class=\"attachment-full size-full wp-image-4545\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-pysty.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-pysty-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-pysty-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-pysty-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df74338\" data-id=\"df74338\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc3723 elementor-widget elementor-widget-image\" data-id=\"7bc3723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-vaaka.jpg\" class=\"attachment-full size-full wp-image-4547\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-vaaka.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-vaaka-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-vaaka-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_-Tunnuksen-ensisijainen-asemointi-vaaka-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57dcaa8 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57dcaa8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855b5cf\" data-id=\"855b5cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbba79 elementor-widget elementor-widget-heading\" data-id=\"1dbba79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Preferred positioning of the logo without the slogan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8aa08 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"de8aa08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the slogan is not used, the arc or text logo may be positioned more freely. The logo can be placed in the corner or in the middle, depending on the media and design possibilities.<\/p><p>When positioning the logo elements, consider the size ratios so that the hierarchy between the different elements remains clear and the Matkahuolto identity is readily recognisable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81c87d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c87d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b21d144\" data-id=\"b21d144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8eb3c1 elementor-widget elementor-widget-image\" data-id=\"e8eb3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-pysty_eng.jpg\" class=\"attachment-full size-full wp-image-6752\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-pysty_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-pysty_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-pysty_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-pysty_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-926b4be\" data-id=\"926b4be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61a41c elementor-widget elementor-widget-image\" data-id=\"d61a41c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-vaaka_eng.jpg\" class=\"attachment-full size-full wp-image-6754\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-vaaka_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-vaaka_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-vaaka_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-asemointi-ilman-slogania-vaaka_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb7d35 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cb7d35\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93fae36\" data-id=\"93fae36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba5c54e elementor-widget elementor-widget-heading\" data-id=\"ba5c54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Secondary positioning of the logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd53fb2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bd53fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exceptionally &#8211; as in the case of narrow vertical or horizontal formats &#8211; a vertically or horizontally centred positioning may be used to place the logo elements.<\/p><p>The size ratios between the elements must always be taken into account in layout design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-964bc34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"964bc34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e12868\" data-id=\"2e12868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfb57e4 elementor-widget elementor-widget-image\" data-id=\"bfb57e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-pysty_eng.jpg\" class=\"attachment-full size-full wp-image-6756\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-pysty_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-pysty_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-pysty_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-pysty_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0ca20d\" data-id=\"e0ca20d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-347648d elementor-widget elementor-widget-image\" data-id=\"347648d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-vaaka_eng.jpg\" class=\"attachment-full size-full wp-image-6758\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-vaaka_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-vaaka_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-vaaka_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnuksen-toissijainen-asemointi-vaaka_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9696913 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9696913\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e60b74c\" data-id=\"e60b74c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d45f4b4 elementor-widget elementor-widget-heading\" data-id=\"d45f4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Square format<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475b72e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"475b72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The following positioning model has been specified for the sole use of the arc logo in compact formats, such as social media profile pictures or office advertising signs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be18060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be18060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f61fb6\" data-id=\"3f61fb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed0acc1 elementor-widget elementor-widget-image\" data-id=\"ed0acc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-nelio_eng.jpg\" class=\"attachment-full size-full wp-image-6760\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-nelio_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-nelio_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-nelio_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-nelio_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-517624a\" data-id=\"517624a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad991a5 elementor-widget elementor-widget-image\" data-id=\"ad991a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-ympyra_eng.jpg\" class=\"attachment-full size-full wp-image-6762\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-ympyra_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-ympyra_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-ympyra_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tunnus-ympyra_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a3262 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a3262\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7c5086\" data-id=\"d7c5086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646f0fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"646f0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2f73be sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2f73be\" data-element_type=\"section\" data-e-type=\"section\" id=\"text-logo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc180ab\" data-id=\"fc180ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb75ae elementor-widget elementor-widget-heading\" data-id=\"4eb75ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Text logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fefa71 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3fefa71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The text logo is intended for secondary purposes. It is used in a less directly manner as a signatory and in cases where you want to subtly emphasise the company name, for example on the inside pages of presentations.<\/p><p>The text logo is not used along with the slogan.<\/p><p>Always use the ready-made original logos. No changes should be made to the colours or design of the logos, and you should never attempt to construct them yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2514ef4 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2514ef4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7091d14\" data-id=\"7091d14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b83bc elementor-widget elementor-widget-heading\" data-id=\"b5b83bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Colour versions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7879777 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7879777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The dark blue version of the text logo is preferred. In applications where contrast is required (for example, where the text logo is on top of an image and the dark blue logo cannot be distinguished from the image), a text logo on a white background may be used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ccbb613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccbb613\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a15ae3\" data-id=\"8a15ae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f976d elementor-widget elementor-widget-image\" data-id=\"c3f976d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-tummansininen_eng.jpg\" class=\"attachment-full size-full wp-image-6746\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-tummansininen_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-tummansininen_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-tummansininen_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-tummansininen_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d475cbe\" data-id=\"d475cbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1705335 elementor-widget elementor-widget-image\" data-id=\"1705335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-valkoinen_eng.jpg\" class=\"attachment-full size-full wp-image-6748\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-valkoinen_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-valkoinen_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-valkoinen_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-valkoinen_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83802b9 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83802b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aee072\" data-id=\"2aee072\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dce764e elementor-widget elementor-widget-heading\" data-id=\"dce764e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Protected area and minimum size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5990675 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5990675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A protected area is an empty space around a logo, which is to be kept free from other visual elements. A minimum logo size has been specified for digital (px) and print media (mm).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-666d918 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"666d918\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94361c1\" data-id=\"94361c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbd26e0 elementor-widget elementor-widget-image\" data-id=\"bbd26e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-suoja-alue_eng.jpg\" class=\"attachment-full size-full wp-image-6744\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-suoja-alue_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-suoja-alue_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-suoja-alue_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-suoja-alue_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca67a97\" data-id=\"ca67a97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4d7b5b elementor-widget elementor-widget-image\" data-id=\"b4d7b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"857\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-minimikoko_eng.jpg\" class=\"attachment-full size-full wp-image-6742\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-minimikoko_eng.jpg 856w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-minimikoko_eng-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-minimikoko_eng-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Tunnus_-Tekstilogo-minimikoko_eng-768x769.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-505e8f4 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"505e8f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f92756c\" data-id=\"f92756c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2645651 elementor-widget elementor-widget-heading\" data-id=\"2645651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Use of the text logo with a photograph<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ef2e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c6ef2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The text logo can be used when it is not possible to use the arc symbol, for example when the photo is so restless that the arc logo in white cannot be seen properly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bca07fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bca07fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dedd0bd\" data-id=\"dedd0bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31a389d elementor-widget elementor-widget-image\" data-id=\"31a389d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-1.jpg\" class=\"attachment-large size-large wp-image-4581\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-1.jpg 564w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-1-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-1-150x150.jpg 150w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116ff6e elementor-widget elementor-widget-heading\" data-id=\"116ff6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Use the text logo on top of the photo, preferably on a dark blue background.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-86d8c84\" data-id=\"86d8c84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8fea18 elementor-widget elementor-widget-image\" data-id=\"c8fea18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"565\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-2.jpg\" class=\"attachment-large size-large wp-image-4583\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-2.jpg 565w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-2-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Tunnus_Tunnus-valokuva-2-150x150.jpg 150w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84daa19 elementor-widget elementor-widget-heading\" data-id=\"84daa19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Alternatively, the text logo can be used on a white background when the dark blue text logo is not distinctive enough.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cce8bf1 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce8bf1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b6d3e6\" data-id=\"1b6d3e6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44aca4 elementor-widget elementor-widget-heading\" data-id=\"f44aca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download logos from the content bank<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc83ae2 elementor-widget__width-initial linkki elementor-widget elementor-widget-text-editor\" data-id=\"fc83ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/matkahuolto.contenthub.fi\/ui\/shares\/f10111284\/671182\/en\/\">Download logos<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logos Matkahuolto logos The updated logos honour Matkahuolto&#8217;s history through their simplified usability. There are two versions of the Matkahuolto logos, an arc logo and a text logo. Always use the ready-made original logos. No changes should be made to the colours or design of the logos, and you should never attempt to construct them [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"class_list":["post-5690","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logos - Brandbook<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logos - Brandbook\" \/>\n<meta property=\"og:description\" content=\"Logos Matkahuolto logos The updated logos honour Matkahuolto&#8217;s history through their simplified usability. 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