{"id":5718,"date":"2023-12-13T23:48:47","date_gmt":"2023-12-13T21:48:47","guid":{"rendered":"https:\/\/matkahuolto.exove.eu\/tunnus\/varit\/"},"modified":"2024-08-08T14:32:30","modified_gmt":"2024-08-08T11:32:30","slug":"colours","status":"publish","type":"page","link":"https:\/\/brandbook.matkahuolto.fi\/en\/logos\/colours\/","title":{"rendered":"Colours"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5718\" class=\"elementor elementor-5718 elementor-4652\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0880ce5 elementor-section-full_width elementor-section-height-full elementor-section-items-top sivupalkki elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"0880ce5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a239507 sivumenu\" data-id=\"a239507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e755f69 elementor-section-height-min-height sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e755f69\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72beef3\" data-id=\"72beef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3e0fbe elementor-widget elementor-widget-heading\" data-id=\"b3e0fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Colours<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5052114 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5052114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fd080\" data-id=\"15fd080\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5de577 menu elementor-hidden-mobile elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"a5de577\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-a5de577\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6708\"><a href=\"#brand-colours\" class=\"elementor-item elementor-item-anchor\">Brand colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6712\"><a href=\"#additional-colours\" class=\"elementor-item elementor-item-anchor\">Additional colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6716\"><a href=\"#digital-context\" class=\"elementor-item elementor-item-anchor\">Digital context<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a5de577\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6708\"><a href=\"#brand-colours\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Brand colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6712\"><a href=\"#additional-colours\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Additional colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6716\"><a href=\"#digital-context\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Digital context<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f3998 menu elementor-nav-menu--dropdown-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-nav-menu\" data-id=\"c7f3998\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-c7f3998\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6708\"><a href=\"#brand-colours\" class=\"elementor-item elementor-item-anchor\">Brand colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6712\"><a href=\"#additional-colours\" class=\"elementor-item elementor-item-anchor\">Additional colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6716\"><a href=\"#digital-context\" class=\"elementor-item elementor-item-anchor\">Digital context<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-c7f3998\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6708\"><a href=\"#brand-colours\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Brand colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6712\"><a href=\"#additional-colours\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Additional colours<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-6716\"><a href=\"#digital-context\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Digital context<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f12c6ab sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f12c6ab\" data-element_type=\"section\" data-e-type=\"section\" id=\"brand-colours\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0431d28\" data-id=\"0431d28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ee38a elementor-widget elementor-widget-heading\" data-id=\"a1ee38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand colours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591077f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"591077f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clear-cut colour scheme represents Matkahuolto and its two business units in an authentic and consistent way. Guidelines are issued for the use of identity colours in different contexts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a57269f sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a57269f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0695ce\" data-id=\"f0695ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80ecd1a elementor-widget elementor-widget-heading\" data-id=\"80ecd1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand colour values<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a53543d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a53543d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bb927ea\" data-id=\"bb927ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a04785 elementor-widget elementor-widget-image\" data-id=\"0a04785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1128\" height=\"1128\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-01-Tummansininen.jpg\" class=\"attachment-full size-full wp-image-4665\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-01-Tummansininen.jpg 1128w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-01-Tummansininen-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-01-Tummansininen-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-01-Tummansininen-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-01-Tummansininen-768x768.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0daf63d elementor-widget elementor-widget-heading\" data-id=\"0daf63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dark blue<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a3da3 elementor-widget elementor-widget-text-editor\" data-id=\"c6a3da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #001E60<br \/>RGB 0\/30\/96<\/p><p>CMYK coated 100\/85\/0\/45<br \/>CMYK uncoated 100\/85\/0\/35<br \/>CMYK newspaper 90\/70\/0\/30<br \/>PMS 2757 C \/ PMS 281 U<\/p><p>RAL 5013 Cobalt Blue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-96dc0c2\" data-id=\"96dc0c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c352a41 elementor-widget elementor-widget-image\" data-id=\"c352a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1128\" height=\"1128\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-02-Matkustus-sininen.jpg\" class=\"attachment-full size-full wp-image-4655\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-02-Matkustus-sininen.jpg 1128w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-02-Matkustus-sininen-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-02-Matkustus-sininen-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-02-Matkustus-sininen-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-02-Matkustus-sininen-768x768.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8a45b elementor-widget elementor-widget-heading\" data-id=\"6e8a45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Travel blue<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518b3e3 elementor-widget elementor-widget-text-editor\" data-id=\"518b3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #307FE2<br \/>RGB 48\/127\/226<\/p><p>CMYK coated 80\/40\/0\/0<br \/>CMYK uncoated 80\/35\/0\/0<br \/>CMYK newspaper 90\/35\/0\/0 <br \/>PMS 2727 C\/U<\/p><p>RAL 270 50 40 Cornflower Blue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-75936c3\" data-id=\"75936c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fe2734 elementor-widget elementor-widget-image\" data-id=\"6fe2734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1128\" height=\"1128\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-03-Paketit-pinkki.jpg\" class=\"attachment-full size-full wp-image-4657\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-03-Paketit-pinkki.jpg 1128w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-03-Paketit-pinkki-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-03-Paketit-pinkki-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-03-Paketit-pinkki-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-03-Paketit-pinkki-768x768.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a9622 elementor-widget elementor-widget-heading\" data-id=\"e4a9622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Parcels pink<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3160cea elementor-widget elementor-widget-text-editor\" data-id=\"3160cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #F04E7D<br \/>RGB 240\/78\/125<\/p><p>CMYK coated 0\/80\/5\/0<br \/>CMYK uncoated 0\/80\/5\/0 <br \/>CMYK newspaper 0\/90\/0\/0<br \/>PMS 212 C\/U<\/p><p>RAL 4003 Heather Violet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48f26ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f26ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-896ed94\" data-id=\"896ed94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998eaa6 elementor-widget elementor-widget-image\" data-id=\"998eaa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"1128\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-04-Valkoinen.jpg\" class=\"attachment-full size-full wp-image-4659\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-04-Valkoinen.jpg 1128w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-04-Valkoinen-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-04-Valkoinen-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-04-Valkoinen-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-04-Valkoinen-768x768.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ebaa7 elementor-widget elementor-widget-heading\" data-id=\"59ebaa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">White<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c96a7 elementor-widget elementor-widget-text-editor\" data-id=\"89c96a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #FFFFFF<br \/>RGB 255\/255\/255<\/p><p>CMYK 0\/0\/0\/0<br \/>PMS &#8211;<\/p><p>RAL 9003 Signal White<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-88a852b\" data-id=\"88a852b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b68947f elementor-widget elementor-widget-image\" data-id=\"b68947f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"1128\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-05-Harmaa.jpg\" class=\"attachment-full size-full wp-image-4661\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-05-Harmaa.jpg 1128w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-05-Harmaa-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-05-Harmaa-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-05-Harmaa-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-05-Harmaa-768x768.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53efb57 elementor-widget elementor-widget-heading\" data-id=\"53efb57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gray<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fb09e elementor-widget elementor-widget-text-editor\" data-id=\"c0fb09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #5B6670<br \/>RGB 91\/102\/112<\/p><p>CMYK coated 60\/40\/35\/30<br \/>CMYK uncoated 55\/35\/35\/25<br \/>CMYK newspaper 65\/45\/45\/25<br \/>PMS 431 C\/U<\/p><p>RAL 7011 Iron Gray<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-be59e85\" data-id=\"be59e85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfdde25 elementor-widget elementor-widget-image\" data-id=\"bfdde25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"1128\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-06-Musta.jpg\" class=\"attachment-full size-full wp-image-4663\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-06-Musta.jpg 1128w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-06-Musta-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-06-Musta-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-06-Musta-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit-06-Musta-768x768.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdac2c elementor-widget elementor-widget-heading\" data-id=\"6cdac2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Black<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb34f6c elementor-widget elementor-widget-text-editor\" data-id=\"bb34f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #000000<br \/>RGB 0\/0\/0<\/p><p>CMYK 0\/0\/0\/100<br \/>PMS Process Black C\/U<\/p><p>RAL Jet Black 9005<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78316b6 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78316b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c49dcaf\" data-id=\"c49dcaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84836e7 elementor-widget elementor-widget-heading\" data-id=\"84836e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use of colours<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4b471 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce4b471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A basic principle for the use of colours on graphic surfaces and in textual contexts has been defined to ensure consistency and recognisability:<\/p><p><strong>Matkahuolto, generic:<\/strong>\u2028<br \/>Dark blue + White + Grey<\/p><p><strong>Matkahuolto, Travel: <br \/><\/strong>Dark blue + White + Travel blue<\/p><p><strong>Matkahuolto, Parcels:\u2028\u2028<br \/><\/strong>Dark blue + White + Parcels pink<\/p><p>As a general rule, colours should be used as compact solid shades over large areas, and as highlights in headlines or more suggestive elements. Due consideration should be given to the context and message content when designing the rhythm and order of colours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b28be sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b28be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f19dbd2\" data-id=\"f19dbd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e34e0 elementor-widget elementor-widget-heading\" data-id=\"f3e34e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Example of the use of Travel colours<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756467d elementor-widget elementor-widget-image\" data-id=\"756467d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Brandivarit-esimerkit-1.jpg\" class=\"attachment-full size-full wp-image-4997\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Brandivarit-esimerkit-1.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Brandivarit-esimerkit-1-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Brandivarit-esimerkit-1-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Brandivarit-esimerkit-1-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Brandivarit-esimerkit-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e51cf sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e51cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ae0e0\" data-id=\"55ae0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fca4a5 elementor-widget elementor-widget-heading\" data-id=\"0fca4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disallowed colour combinations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4c864 elementor-widget elementor-widget-image\" data-id=\"7c4c864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Kielletyt-variyhdistelmat.jpg\" class=\"attachment-full size-full wp-image-4677\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Kielletyt-variyhdistelmat.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Kielletyt-variyhdistelmat-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Kielletyt-variyhdistelmat-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Kielletyt-variyhdistelmat-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Kielletyt-variyhdistelmat-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-873b697 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"873b697\" data-element_type=\"section\" data-e-type=\"section\" id=\"additional-colours\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d2d0c6\" data-id=\"9d2d0c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7656a0d elementor-widget elementor-widget-heading\" data-id=\"7656a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional colours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a731e09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a731e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A range of additional colours have been specified for Matkahuolto that may only be used in specific subject-related contexts. These colours may only be used in combination with Matkahuolto\u2019s generic colours. Please remember that the logos may never be re-coloured.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-114257e sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"114257e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-651c25a\" data-id=\"651c25a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f852e91 elementor-widget elementor-widget-heading\" data-id=\"f852e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matkahuolto\u2019s sustainability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db19012 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"db19012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shown below are the sustainability-related shades of green and examples of how to use them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff509ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ff509ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-472d028\" data-id=\"472d028\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c80cd0e elementor-widget elementor-widget-image\" data-id=\"c80cd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-01-1024x1024.jpg\" class=\"attachment-large size-large wp-image-4667\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-01-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-01-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-01-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-01-768x769.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-01.jpg 1128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a29192 elementor-widget elementor-widget-heading\" data-id=\"1a29192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sustainability dark green<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb15e83 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb15e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #003C25<br \/>RGB 0\/60\/37<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-15354d8\" data-id=\"15354d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d27ad41 elementor-widget elementor-widget-image\" data-id=\"d27ad41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-02-1024x1024.jpg\" class=\"attachment-large size-large wp-image-4669\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-02-1024x1024.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-02-300x300.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-02-150x150.jpg 150w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-02-768x769.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Vastuullisuus-02.jpg 1128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba20eaf elementor-widget elementor-widget-heading\" data-id=\"ba20eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sustainability light green<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac94218 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ac94218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HEX #B4D670<br \/>RGB 180\/214\/112<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8771ff2\" data-id=\"8771ff2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c040a28 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c040a28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bb960\" data-id=\"15bb960\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3128a5c elementor-widget elementor-widget-heading\" data-id=\"3128a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommended use of sustainability colours<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279a740 elementor-widget elementor-widget-image\" data-id=\"279a740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"976\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Lisavarit-esimerkit.jpg\" class=\"attachment-full size-full wp-image-4679\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Lisavarit-esimerkit.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Lisavarit-esimerkit-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Lisavarit-esimerkit-1024x577.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Lisavarit-esimerkit-768x433.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2023\/12\/Varit_-Lisavarit-esimerkit-1536x866.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2f73be sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2f73be\" data-element_type=\"section\" data-e-type=\"section\" id=\"digital-context\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc180ab\" data-id=\"fc180ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb75ae elementor-widget elementor-widget-heading\" data-id=\"4eb75ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fefa71 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3fefa71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of colours in digital interfaces has a direct impact on the user experience. Colours create a sense of identity, provide guidance and help perceive the structure of the user interface.<\/p><p>Shown below are the additional colours that may be used in digital environments and examples of how to use them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-675969a sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"675969a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4786ec2\" data-id=\"4786ec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33476c2 elementor-widget elementor-widget-heading\" data-id=\"33476c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand colours in a digital environment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4ab0f elementor-widget elementor-widget-image\" data-id=\"0a4ab0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-01_eng-1.jpg\" class=\"attachment-full size-full wp-image-6781\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-01_eng-1.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-01_eng-1-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-01_eng-1-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-01_eng-1-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-01_eng-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5daa82 elementor-widget elementor-widget-image\" data-id=\"a5daa82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-02_eng.jpg\" class=\"attachment-full size-full wp-image-6769\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-02_eng.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-02_eng-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-02_eng-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-02_eng-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Brandivarit-digi-02_eng-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e6f219 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e6f219\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d79c009\" data-id=\"d79c009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e7e0f8 elementor-widget elementor-widget-heading\" data-id=\"5e7e0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Functional colours<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53323bb elementor-widget elementor-widget-image\" data-id=\"53323bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-01_eng.jpg\" class=\"attachment-full size-full wp-image-6775\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-01_eng.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-01_eng-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-01_eng-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-01_eng-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-01_eng-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7741f elementor-widget elementor-widget-image\" data-id=\"1e7741f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-02_eng.jpg\" class=\"attachment-full size-full wp-image-6777\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-02_eng.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-02_eng-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-02_eng-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-02_eng-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-02_eng-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03e3c28 sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03e3c28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cc6322\" data-id=\"9cc6322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a908806 elementor-widget elementor-widget-heading\" data-id=\"a908806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of the use of functional colours<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e36b7 elementor-widget elementor-widget-image\" data-id=\"88e36b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-varit-esimerkki_eng.jpg\" class=\"attachment-full size-full wp-image-6779\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-varit-esimerkki_eng.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-varit-esimerkki_eng-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-varit-esimerkki_eng-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-varit-esimerkki_eng-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Toiminnalliset-varit-esimerkki_eng-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd9403f sis\u00e4lt\u00f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd9403f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62475a\" data-id=\"b62475a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ecec24 elementor-widget elementor-widget-heading\" data-id=\"4ecec24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accessibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162f3dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"162f3dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When designing content for the digital environment, the accessibility and readability of the text must be taken into account. A study has been made of the most common pairs of colours and their accessibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39601cf elementor-widget elementor-widget-image\" data-id=\"39601cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-01_eng-2.jpg\" class=\"attachment-full size-full wp-image-6812\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-01_eng-2.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-01_eng-2-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-01_eng-2-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-01_eng-2-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-01_eng-2-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c780215 elementor-widget elementor-widget-image\" data-id=\"c780215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1732\" height=\"975\" src=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-02_eng-1.jpg\" class=\"attachment-full size-full wp-image-6784\" alt=\"\" srcset=\"https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-02_eng-1.jpg 1732w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-02_eng-1-300x169.jpg 300w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-02_eng-1-1024x576.jpg 1024w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-02_eng-1-768x432.jpg 768w, https:\/\/brandbook.matkahuolto.fi\/wp-content\/uploads\/2024\/08\/Varit_-Saavutettavuus-02_eng-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand colours A clear-cut colour scheme represents Matkahuolto and its two business units in an authentic and consistent way. Guidelines are issued for the use of identity colours in different contexts. Brand colour values Dark blue HEX #001E60RGB 0\/30\/96 CMYK coated 100\/85\/0\/45CMYK uncoated 100\/85\/0\/35CMYK newspaper 90\/70\/0\/30PMS 2757 C \/ PMS 281 U RAL 5013 Cobalt [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":5690,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","advanced-sidebar-menu\/link-title":"","advanced-sidebar-menu\/exclude-page":false},"class_list":["post-5718","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colours - Brandbook<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colours - Brandbook\" \/>\n<meta property=\"og:description\" content=\"Brand colours A clear-cut colour scheme represents Matkahuolto and its two business units in an authentic and consistent way. 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